Technology Boot

7 Magento Tips to Speed Up Your E-commerce Sites

Designed and owned by eBay, Magento is currently one of the most popular eCommerce platforms available on the web today – perfect for companies who want to develop and grow their online presence. However, if you want your Magento website to be effective, then you need to do more than design an aesthetically pleasing store.

Today’s customers expect their shopping cart experiences to be fast and streamlined. That means that you need to choose an eCommerce solution that’s as speedy as possible. A lot of companies choose Magento for their eCommerce platform because it’s robust, customizable, and highly functional too.

Here, we’ll look at some of the ways you might be able to speed up the performance of your Magento eCommerce site.

1.     Always Use the Latest Version

No matter which eCommerce platform you use, it’s crucial to make sure that you’re always running the latest version. Updates to Magento stores often contain fixes for the latest bugs, along with improvements to performance metrics. All you need to do to upgrade your Magento installation is:

  • Install a fresh version of your Magento file tree
  • Run the installer available on the file tree on top of your outdated database
  • Move any custom extensions or themes from the old version into the new version.

While updating Magento can be more complex than updating Shopify or WooCommerce, you can find plenty of tutorials online to help you if you get stuck.

2.     Use a Content Delivery Network

Implementing a CDN, or a content delivery network with Magento is one of the simplest ways to boost your loading times instantly. A content delivery network means that all of your assets are served from multiple locations around the globe, meaning that shoppers always get the best results regardless of where they’re visiting your store from.

3.     Make the Most of the Caching

There are many different types of caching that can be used with Magento. For instance, a lot of people prefer to combine Varnish caching with Memcache, APC, and NGINX. Magento also comes with a collection of built-in caching solutions too. However, most users find that third-party options deliver the best results. A good host optimised for Magento can assist with this.

4.     Enable the “Flat Catalog”

The Magento website platform uses the entity attribute value model for storing customer and product data on an eCommerce site. Often, users find that enabling the flat catalog for their products and categories can help to merge information into a single table, which also improves the performance of the website by allowing it to respond to MySQL queries a lot faster. All you need to do is:

  • Go into the “Stores”, “Configuration” and “Catalogue” section
  • Move into the “Storefront” tab
  • Click on “Yes” next to the “Use Flat Catalogue Product” and “Use Flat Catalog Category” sections
  • Click “Save Config” and clear the cache

5.     Optimize Your Images

Some experts in web development suggest that anywhere up to 56% of a website page’s weight can be made up of images alone. This means that if you can optimize your product images, you might be able to drastically improve the speed of your website.

There are many ways that you can optimize images for your eCommerce website, such as compressing them before you upload them with an image manipulation tool, or using extensions to optimize them automatically when you reach your site.

6.     Allow for Magento Compilation

There is a “compilation” feature available in Magento that can sometimes improve performance by as much as 50% in the right circumstances. By default, the application files in Magento are searched using a certain order whenever the page is asked to load. This leads to multiple filesystem reads. However, the compiler reduces reads by copying files into a single directory, while caching the ones that are used most frequently. To use this system:

  • Go to “System” then “Tools” and “Compilation”
  • Click on “Run Compilation”
  • Remember to disable the feature before upgrading Magento or installing new extensions

7.     Use Fewer Modules and Extensions

Finally, just like with any other eCommerce platform available on the market today, the more modules and extensions you attempt to run at any given time, the more you’ll slow down your website with countless HTTP requests. Modules and extensions increase HTTP load, as well as CSS and JavaScript file demand, so keep your install down to as few extensions as possible.

Go into the “Stores”, “Configuration” and then “Advanced” section of your control panel, and simply click “Disable” on the drop-down boxes next to the modules that you don’t use. Then, when you’re done, select “Save Config”.