Do you know how to capture the attention of 90% of hungry diners who visit a restaurant’s website before placing an order? Your restaurant might be successful, but are you ready to expand it digitally with a solid marketing plan as your business grows?
Ingredients for an Online Marketing Strategy for Your Restaurant
A customized digital marketing solution is like a recipe—it requires sourcing, marinating, preparing, and presenting the right ingredients. Let’s explore what this involves.
1. Branding: The Appetizer to All Strategies
Branding helps you carve out a unique spot in a crowded market. It also makes it easier for customers to find and recognize your business. Strong branding is essential in a highly competitive industry like the restaurant business. Consider these questions:
- What is the vision and mission of my restaurant?
- What are my best-selling dishes?
- What makes my restaurant stand out from the rest?
- How can I increase customer loyalty?
- What are the essential flavors and aromas of my restaurant?
- Who are my biggest competitors, and why?
You can move confidently to the next step once you have clear answers to these questions.
2. Setting Goals: The Main Course
Setting goals for your restaurant is like preparing the main dish—they set the tone for everything that follows. As a signature dish defines a menu, your goals will guide your next steps. Consider the following:
- Do I want to increase net sales?
- Should I focus on maximizing table turnover rates?
- How can I improve margins on bestsellers?
- What steps do I need to take to boost organic traffic?
- Do I want to enhance my community contributions?
- Should I focus on location-centric services?
After identifying your most important goals, you’re ready to move on to the next phase.
3. Planning: Crafting a Unique Experience
Planning is like a chef preparing for service. You have many tools at your disposal—SMS, email, social media platforms, Google My Business, and influencer collaborations. It’s essential to determine where to allocate your resources and budget wisely.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a St Pete SEO company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.
